How many online marketing experts does it take to screw in a lightbulb?
How many online marketing experts does it take to screw in a light bulb That’s the opening line that a current client used when he met with me and my colleagues. We had every intention of helping this man find the right advertising method. We also had every intention of helping this man make the most of his advertising dollar. He came into our conference room and disrespected us. We could have asked him to leave. We could have steered him in the wrong direction. Instead, we chose to treat him like any other client. We gave him advice on which marketing methods to use. If his website matches his personality and his demeanor, he’ll get a lot of visitors, but he won’t make a lot of sales.
