Because of the present state of the North American economy and the forever increasing rise in gold,silver and platinum prices , it is apparent why people are taking out their damaged gold jewelry and are getting rid of them to cash 4 gold companies as a method to come up with some additional cash to get rid of some financial woes in order to meet their next payments.Assuming you are experiencing the same situation you will need to methodically do your investigative work before trading your gold jewelry to just any gold buyers because there is a large amount of fraudulent gold buyers in the jewelry buying business who won’t hesitate to prey on your financial situation and give very little for your gold jewelry.Even though this behavior is not fraudulent by definition, it is in any case, immoral and unethical and I am here to make it known to those of you who are considering parting with your old gold, silver or platinum to be sure to avoid businesses that are acting as middle men and to deal only with metal refineries or cash for gold companies that institute their own personal metal refineriesYou must realize, gold buyer are doing nothing more than acting as a go-between, between you and a metal refiner and therefore they will give you in the neighborhood of one third of the true value for your fine jewelry and quickly resell it directly to a gold refiner themselves and they will be obtaining the largest share while you get a few lousy dollars.Not so long ago, Fox news implemented a kind of undercover operation, where they delivered 3 exact same amounts of gold to 3 individual cash for gold dealers and waited for their check and while all of the companies did in fact give them a pay out for the unwanted jewelry, only one of those cash for gold companies actually gave the real value of their gold while the other cash for gold companies payed about one third of the current value.The 2 businesses that that payed out 1/3 of the market value were acting as brokers while the 3rd cash for gold company that payed the most value did have their own precious metal refinery, so it is customer beware in this business and I strongly recommend that you do your research before selling your unwanted precious jewelry so that you do not get taken by the cash 4 gold scam